FOR IMMEDIATE RELEASE		Contact:   Steve Gerrish, The First Tee
December 9, 2008		(904) 940-4314
		Jody Bennigsdorf, Imperial Headwear
		(303) 597-0206

IMPERIAL HEADWEAR
TO CREATE STYLE LINE FOR THE FIRST TEE

 ST. AUGUSTINE, FL – The First Tee announced today that Imperial Headwear, a leading manufacturer and marketer of high quality headwear, has become a Premier Corporate Partner and the preferred headwear supplier of The First Tee.

Terms of the agreement call for Imperial to develop a licensed headwear collection featuring The First Tee logo and marks.  Beginning in January 2009, the style line will be for sale at various retail outlets including golf pro shops, specialty golf and sporting goods stores, golf tournaments as well as via catalog and online sales.  Certain proceeds from sales will be donated to The First Tee.

“We are very pleased Imperial Headwear has joined us at the highest level of our corporate partner program,” said Joe Louis Barrow, Jr., chief executive officer of The First Tee.  “Their commitment to assist us financially and in promoting our brand will create more awareness about The First Tee and our mission to impact the lives of young people through the game of golf.”

Imperial will also offer The First Tee network of Chapters a category-leading supplier discount for products and services.  Chapters will have the opportunity to purchase headwear and related products directly from the manufacturer at special rates.

Rick White, president and chief executive officer of Imperial Headwear, is excited about the partnership. “The First Tee is taking the lead in educating and teaching our children about golf and the values associated with the game of golf. We are thrilled to support an organization that is thinking about the future of the sport, and the enrichment our young people garner from it.”

About The First Tee
The First Tee (www.thefirsttee.org) is an initiative of the World Golf Foundation, a 501(c) (3) nonprofit organization based in St. Augustine, FL at World Golf Village, home of the World Golf Hall of Fame.  Its mission is to impact the lives of young people by providing learning facilities and educational programs that promote character development and life-enhancing values through the game of golf.  Since its inception in 1997, The First Tee has introduced the game of golf and its values to more than 2.2 million participants in 48 states and four international locations – Canada, Ireland, New Zealand, and Singapore.   The Founding Partners of The First Tee are the Augusta National Golf Club, LPGA, PGA of America, PGA TOUR and USGA.  Former President George Bush serves as honorary chairman.

About Imperial Headwear
Founded in 1916, Imperial Headwear is the leading manufacturer and marketer of premium quality, active lifestyle headwear and accessories for the golf, corporate, outdoor, collegiate and select private label markets. Renowned for its superior customer service and artwork customization capabilities, Imperial offers its clients premium quality products using the most innovative digital design, logo and embroidery technologies. Imperial recently acquired Washington-based Watership Trading Companie to expand its product offerings to include high performance wind and sun protection hats for the outdoor and sports markets. For more information about Imperial Headwear, visit www.ImperialHeadwear.com or call (800) 950-1916.

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