FOR RELEASE                                                               Contact:  Steve Gerrish, The First Tee
August 29, 2008                                                                            (904) 669-7096

OROWEAT AWARDS SCHOLARSHIPS TO CHAPTER PARTICIPANTS
AT WALMART FIRST TEE OPEN AT PEBBLE BEACH

PEBBLE BEACH, CA – The First Tee Chief Executive Officer Joe Louis Barrow, Jr. today joined Jack Neugebauer of Bimbo Bakeries, parent company of premium bread-maker Oroweat, in announcing the first two recipients of the Oroweat “Healthy Minds” Scholarships.  John Catlin, 17, from The First Tee of Greater Sacramento, and Sara Diaz, 16, from The First Tee of San Antonio, will each receive $8,000 scholarship awards for higher education.  The announcement was made at Pebble Beach Golf Links, site of the fifth-annual Walmart First Tee Open at Pebble Beach presented by Nature Valley.  

“The First Tee is grateful to Oroweat and Bimbo Bakeries for supporting The First Tee and helping us make a positive impact on young people,” said Barrow, who also serves as executive vice president of the World Golf Foundation.  “John and Sara are deserving participants of these scholarships.  Through their involvement with The First Tee, they have demonstrated leadership abilities, citizenship and a commitment to continuing education.”

Oroweat selected the scholarship recipients from a group of ten finalists who earned the highest life skills comprehension scores during The First Tee selection process for this year’s tournament, an official Champions Tour event that pairs 78 junior golfers with 78 professionals and 156 amateurs.  One-hundred and twenty-four boys and girls from The First Tee facilities around the world took part in the selection process, which assesses life skills comprehension, playing ability as well as community and school involvement.  The goal is to field a well-rounded group of juniors that excel on and off the golf course. 

Bimbo Bakeries became a Premier Partner of The First Tee in July.  In addition to the scholarships, Bimbo Bakeries was a presenting sponsor at both the boys’ and girls’ selection events in Kansas and New Hampshire.

“Oroweat is proud to present the “Healthy Minds” scholarship program," said Jack Neugebauer, vice president of customer development for Bimbo Bakeries. "We congratulate and recognize the special achievements of John and Sara, and extend the best to all The First Tee participants in their continuing education. The First Tee and Oroweat have an exciting partnership which reinforces our values of health, nutrition and active lifestyles.”

About Oroweat:
Oroweat is produced by Bimbo Bakeries USA (BBU).  Bimbo Bakeries USA operates 13 bakeries and distributes leading brands such as Oroweat, Mrs Baird’s, Thomas', Entenmann's, Tia Rosa, Francisco, Bimbo and Marinela.  BBU operates approximately 3,000 sales routes.  Bimbo Bakeries USA is headquartered in Fort Worth and is the U.S. Division of Mexico's Grupo Bimbo, one of the world's largest baking companies with over 97,000 associates and operations in 18 countries throughout the Americas, Asia and Europe.  Its stock has been trading on the Mexican Stock Exchange since 1980 under the ticker BIMBO.

About The First Tee
The First Tee (www.thefirsttee.org) is an initiative of the World Golf Foundation, a 501(c)(3) nonprofit organization based in St. Augustine, Fla. at World Golf Village, home of the World Golf Hall of Fame. Its mission is to impact the lives of young people by providing learning facilities and educational programs that promote character development and life-enhancing values through the game of golf. Since its inception in 1997, The First Tee has introduced the game of golf and its values to more than 2.2 million participants and students in 48 states and four international locations – Canada, Ireland, New Zealand and Singapore.  Former President George Bush serves as honorary chairman.  The Founding Partners of The First Tee are Augusta National Golf Club, the LPGA, PGA of America, PGA TOUR, and United States Golf Association.

# # #

As Founding Corporate Partner of The First Tee, Shell Oil Company has provided financial resources to support the development of this charitable youth initiative aimed at promoting character development and life-enhancing values through the game of golf.  Because of Shell’s initial contribution, The First Tee has garnered the support of hundreds of corporations and organizations that have provided financial or promotional support to The First Tee and its Chapters.

Media Contacts:
Nancy Seely
The Robin Shepherd Group
(904) 571-2690
nseely@trsg.net

Steve Gerrish
The First Tee
(904) 669-7096
sgerrish@thefirsttee.org